Structure 3: clairvoyant Glamor
Eat some money cabbage: Sauté purple cabbage with green apples in a bit of spiced apple sauce and butter. While digesting, make a vision board or collage art of your life over the course of the next year as you embody your eagle's-eye strategy.
Make a board of products and services that share similar values and qualities to the aspect of your life you will need to create first. Try to I.D. what you like about other people's branding and write it in the comments of the picture below. Look at photography styling, logos, supporting typography, textures, overlays and supporting graphics. Let yourself be moved and excited about how you will present your creation. The better notes you take on each pin, the more information a professional designer will have to strategically target your brand.
You'll eventually need to create the following branding assets: logo, logo(reversed), logo colored, logo glyph, logo horizontal/vertical, tagline (if needed), supporting typography (headers 1,2,3, body, quote), photo-styling guideline, photo-tone guidelines, supporting graphics and illustrations, and lastly, copy-tone guidelines.
You can create a stellar brand similar to the ones you love on Pinterest. There is no need to reinvent the wheel of good design. Good design is simple, evocative and harkens to a style. You can build a really beautiful website on SquareSpace. If you'd rather trust the taste and experience of a pro, do your research and understand that you often get what you pay for. A designer who asks lots of questions is usually more experienced and experience valuable. Look for a diverse portfolio demonstrating lots of different industries and brands. Look for a diverse skill-set with experience in web design and social media marketing. Make sure you get the mother files to all your branded assets. Expect to invest about $700-$2000 for a mid-level designer to develop your basic branded assets. An agency would charge between $3,000-$5,000. Do NOT use fiver unless you want to drive American wages down more.
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